An article on Reuters is reporting that Take-Two, publishers of Grand Theft Auto IV, are suing the CTA (Chicago Transit Authority), "accusing it of pulling ads promoting the blockbuster without explanation".
The video game's publisher Take-Two Interactive Software Inc. sued the transit authority in Manhattan federal court for violating its free speech and contractual rights, saying it pulled its posters within days of the ads first appearing on April 22.
Take Two accused the authority and its sales agent, Titan Outdoor LLC, of violating a 0,000 (150,000 pounds) ad campaign agreement that included running "Grand Theft Auto 4" poster ads on the sides of buses and transit display spaces throughout the Chicago transit system scheduled for six weeks between April and June.
The suit seeks an order for the transit authority to run the ads as well as monetary damages of at least 0,000.
The article goes on to say that the suit says "the advertisements were removed following a report by a Fox News affiliate that questioned why the ad was allowed to run after a wave of violent crimes in Chicago". Unbelievable.
Great to see T2 fighting back over this farce, let's hope they win this one.
Thanks Jordan for the heads-up.
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