Lotus unveils the Eco Elise technology demonstrator at the British Motor Show, capitalising on great strides forward in green technology.
The Eco Elise project promotes a different perspective on green, one which does not revolve solely around tailpipe CO2. This holistic approach is in keeping with the progressive Lotus culture, driving Lotus to become the worlds green automotive consultancy.
Sustainable materials, hemp, eco wool and sisal have been developed for body panels and trim and, combined with hi-tech water based paint solutions, showcase new affordable green technologies. The green credentials of the technology on show in the Eco Elise have been analysed throughout the lifecycle of the car.
A green gear change display has been integrated into the dashboard to promote greener driving as well as a weight reduction programme, illustrating the holistic approach taken. The energy expended to manufacture the car has been evaluated, working to the 3Rs - Reduce, Re-use and Recycle.
Mike Kimberley, CEO of Group Lotus plc commented "This Eco Elise is a great example of the advanced and affordable green technologies Lotus is developing. We are at the cutting edge of environmental technology and are determined to push forward with our green agenda. The Lotus brand values of lightweight, fuel efficient, and high performance are more relevant today than they ever have been. We are keen to ensure that Lotus as a company and its products offer an ethical, green option that appeals to our customers".
In keeping with the performance through light weight philosophy, the Eco Elise weighs 32 kg (70.5 lbs) less than the standard Elise S, which means that the efficient Elise S engine in the Eco Elise will give higher fuel economy figures and even better performance.
Dramatic improvements to the culture and operations at Lotus has rewarded the company with staggering reductions in energy (Electricity 14%, Gas 30%) and water (11%) consumed across the Hethel headquarters in 2007, compared to 2006. These advances have coincided with improvements in recycling, with 57% of waste product now being recycled.
The new green materials sourced for this car have been carefully studied to ensure that each technology used reduces the environmental impact of the vehicle. The life of the components has been analysed; during the production stage, in-use and at the end of the vehicles life. The technology used aims to offer lower emissions of both solvents and CO2 in the lifecycle of the vehicle, with reductions in energy consumed during manufacture.
The Eco Elise will be displayed in the Greener Driving Pavilion at the British International Motor Show from 23rd July until 3rd August. The project displays affordable green technology that is intended to be feasible and production viable in the near term future.
Alot more info here.
^A car, In a pot field.^