In order to be successful, we are going to have to continue to do what we have always done – make games that we would want to play, and hope there is audience for them.

Most of the people who hate us are people it is truly an honor to be hated by – reactionary creeps with strange agendas – and the Daily Mail. Most people who know about modern pop culture know about GTA and like or dislike it on its own merits.

We don’t want to get too much bigger in terms of teams, because the games need to have the personal touch and production values that are in them, and we can’t do that at a much bigger scale, but we will always look to work closely with excellent people when we come across them.

The problem with academia and prizes and awards and all the things the movie industry has wrapped itself in is that it constrains things too much. 99 per cent of movies are three acts told over two hours with very similar plot structures, camera work and so on. We can rip up the rule book every time we make a game as every aspect of every process gets reconsidered.