One analyst's math? Starting with the numbers Take-Two put out yesterday--lowered guidance of about $40 million--and figuring that number to be 80 percent of the retail sales (assuming a markup of 20 percent), the analyst's estimate of lost retail sales could go as high as $50 million.
In another note the video game rental company Gamefly stated due to the game now being "Adults Only" they have suspended rentals and stopped buying the game. The Take 2 Interactive shares dropped earlier today, but gained again just before the closing bell. Interestingly since GTA: San Andreas got the AO sticker, alot of shareholders decided to sell their shares, 1000's being sold already. We'll keep you updated on the progress of this.