Wow. That is probably the most impressive title I've ever written for a news article. You read it right, Take Two has confirmed today that Grand Theft Auto V made over $ 800 million during the first day of sales worldwide (excluding Japan and Brazil). This is a new record for first day sales, beating out the previous record holder Call of Duty: Black Ops 2, which made $ 500 million on its first day. This puts GTAV squarely on track to reach $ 1 billion in record time. It took Black Ops 2 15 days to reach this figure, while Modern Warfare 3 took 16 days. And in the film industry, the record holder is Avatar, and that took 17 days to reach a billion.
I expect most of you have now played some GTA V, and I think we can all agree it is one of the greatest games of all time, if not the greatest. Massive congratulations to everyone at Rockstar for pulling off something this amazing.
Below is the relevant excerpt from the press release.
NEW YORK--(BUSINESS WIRE)--Sep. 18, 2013-- Take-Two Interactive Software, Inc. (NASDAQ:TTWO) today announced that Grand Theft Auto V delivered the highest first day retail sales of any title in the history of the Company and the Grand Theft Auto series. Launched on September 17 for the PlayStation®3 computer entertainment system and the Xbox 360® video game and entertainment system from Microsoft, the title has already received widespread critical acclaim and achieved first day sell-through of more than $ 800 million worldwide, excluding the upcoming launch in Japan and Brazil, according to Company estimates.
“All of us at Take-Two are thrilled with the initial response to Grand Theft Auto V. Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry's new standard for creativity, innovation and excellence," said Strauss Zelnick, Chairman and CEO of Take-Two. “Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment’. We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”