This begs the question of whether or not we'll see a simultaneous web and TV release of the trailer, or if it was simply to increase awareness and give more exposure to both the game and the website. Thanks to Jordan over at PlanetGTA for this interesting piece of news.
If you turn to the FX channel right now, there's a big black screen with "IV" in the Grand Theft Auto font, along with the word "trailer" and a countdown leading up to next Thursday, March 29 at around 6 p.m. EST. Then there's Rockstar's GTA4 Web site listed below with the Rockstar logo.
With each second that counts down, there's a KA-chung, KA-chung, KA-chung noise that resembles the "24" countdown noise, but with less clang and not so much beep. It's annoying, until you've been listening to it for a few minutes and it just becomes hypnotic.
We now have a short excerpt of the advert for those of you who didn't get to see it:
Thanks to gta-xtreme.de for the video.